Advertising

The advertising industry is comprised of Agencies who take great pride in their industrial secrets to attract customers to their services. Primary Point's process penetrates the wall surrounding these companies allowing us to execute projects, some of which are shown here:

• Interviews with 60 top US and UK Advertising Agencies regarding their organization's media spend and breakdown across different advertising channels, revenue trends, anticipated spend, and related challenges and opportunities.
• Interviews into strategies used by digital marketing executives to stay up to-date on digital marketing innovation, trends, technologies, and opportunities. Targeted industries included Communications & Media, Consumer Products, Financial Services, Insurance, Manufacturing, and Retail
  
• Interviews with 60 top US and UK Advertisers regarding their organization's advertising budgets, the breakdown of the budget across different advertising channels, revenue trends, anticipated media spend, and related challenges and opportunities. Across a range of industries including automotive, pharmacy, retail, movies/media, food/beverage, financial services, and telecom/cable/satellite.
• Interviews with senior executive level contacts at publishers of online content to include magazines, broadcast companies, and other news entities on the benefits of transparency in programmatic advertising environments.
• Interviews with senior level marketing executives who make decisions about digital marketing budgets and strategies and who are responsible for their organization's use of interactive marketing channels and technologies to drive sales and deepen customer relationships. Issues to include: SEO, Organic Search, Local Optimization, and Listing Management.