Telecom

The Telecom industry is ever changing. New technologies and specific technical language makes it hard for market research companies to dive into this industry. However, Primary point has successfully approached this industry with our executive and professional approach combined with our ability to effectively identify and engage senior and mid level executives. Some of the projects that we have executed are:

  • Interviews with VARs/Network equipment resellers into past and future trends and supplier sourcing for telepresence solutions.  The research was segmented across immersive telepresence product categories. 
  • Interviews with VARs/Network equipment resellers who partner with Avaya, Cisco, and Microsoft.  Issues included: partnerships, partnership selection criteria, partnering level, satisfaction with partners, and future use of vendors. Respondents included: VP Managed Services, VP Support Services, Channel Manager, Relationship Manager, VP Channels, President, VP Sales and Marketing, and VP Technical Services.
  • Interviews with 100 Heads of IT Infrastructure, Chief Enterprise Architects, Systems Infrastructure, Application Development, Server Engineering, QA, CTO, CIO focused on early adoption and advanced management strategies for the use of virtualization and internal cloud computing.
  • Interviews regarding new product testing and validation. Beta test: selling a new or proposed product into a target market to test market feasibility while evolving product features that better address customer needs and concerns.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.