Software and IT

Primary Point's peer-to-peer interviewing style, senior level experienced staff, along with a proven ability to effectively network within organizations to identify and engage knowledgeable respondents has allowed us to build a name among companies needing to contact high and mid level executives involved with IT decision-making. Some of the projects that we have executed are:

  • Research into mail server application integration by conducting in-depth interviews with software developers. Interviews were segmented across: Corporate developers, developing custom made solutions for internal use, ISV developers, developing packaged solutions for multiple customers, SI developers or value added resellers, developing custom made solutions for specific customers. Issues included: Development scenarios, Integration issues and scenarios, Third party systems, products, and servers, APIs in use, Legacy APIs and migration, Development language preferences, Google development scenarios, Mobile client application development.
  • Research into strategies for leveraging the internet of things paradigm via converged systems and devices to improve productivity, collaboration, asset efficiency, market agility, partner integration, and customer experience. Senior-level decision-makers across five industries: Financial Services; Manufacturing; Retail; Transportation & Logistics; Healthcare. Transcripts and audio recordings were provided. Specific data points including: Current and anticipated use cases, Benefits real and imagined, Development, implementation, deployment challenges, Lessons learned, Third-party tools.
  • Interviews with US healthcare payer organizations (healthcare insurance providers) into IT responsiveness and transformation strategies. Research focus on resource allocation trends, priorities, and future planning that organizations are using to adapt to the changing IT and business landscape.¬† Points of contact were CIO or Head of IT Finance.
  • Interviews into strategies used by digital marketing executives to stay up to-date on digital marketing innovation, trends, technologies, and opportunities. Targeted industries included Communications & Media, ¬†Consumer Products, Financial Services, Insurance, Manufacturing, and Retail
  • Interviews with senior level respondents at global hardware and software vendors, telecom providers, consulting and system integrators, outsourcers, infrastructure providers, and SaaS providers. Current market posture and future strategy for implementing alternative delivery models for IT as a service, defined as: the use of nontraditional methods, processes, and technologies to acquire and deliver IT functionality and business services in a flexible and use-based fashion.
  • Benchmarking interviews defining capabilities, policies, and procedures with senior level decision-makers at Fortune 500 organizations having responsibility for IT asset and service management. Industry focus: financial services, insurance, healthcare, pharmaceutical, and telecom.
  • Research into virtualization strategies targeting 100 respondents including CTO, Chief Architect, Head of: Infrastructure Architecture, Server Engineering, IT Planning and Strategy, IT Operations\ Infrastructure. Research emphasis on the use of virtualization to address challenges in the application Test-Dev infrastructure environment.
  • Interviews with banking organizations and senior level respondents knowledgeable about their organization's technologies used for retail and commercial lending.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.