Advertising

The advertising industry is comprised by Advertising Agencies that take great pride in their industrial secrets to attract customers to their services. Our process was able to brake the hermetic wall surrounding these companies and allowed us to execute several projects, some of which are shown here:

  • Interviews with 60 top US and UK Advertising Agencies regarding their organization’s media spend and breakdown across different advertising channels, revenue trends, anticipated spend, and related challenges and opportunities.
  • Interviews into strategies used by digital marketing executives to stay up to-date on digital marketing innovation, trends, technologies, and opportunities.  Targeted industries included Communications & Media, Consumer Products, Financial Services, Insurance, Manufacturing, and Retail
  • Interviews with 60 top US and UK Advertisers regarding their organization’s advertising budgets, the breakdown of the budget across different advertising channels, revenue trends, anticipated media spend, and related challenges and opportunities. Across a range of industries including automotive, pharmacy, retail, movies/media, food/beverage, financial services, and telecom/cable/satellite.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.